DEMAND → OPPORTUNITYMAKE EVERY CONNECTION COUNT
GET FOUND.
GET CHOSEN.
RESPOND
IMMEDIATELY.
Get found in Google. Show up in Maps. Be visible when customers ask ChatGPT and other AI tools who to choose.
Search & AI Visibility — SEO • Local SEO • Google Business Profile • AI Search Visibility / AEO / GEO
02 / RECOGNITION
YOU KNOW THE SYMPTOM.
REVEAL THE SYSTEM.
You usually feel the friction before you can see its cause.
Choose the problem that sounds familiar.
03 / DIAGNOSIS
MORE ACTIVITY.
STILL A MISSING CONNECTION.
Step back from the noise.
Follow what happens to an inquiry.
Disconnected activity hides the problem.
Traffic, reviews, calls, and forms tell only part of the story.
SCROLL TO TRACE THE PATH — OR SELECT A STAGE
04 / PROOFIMG HEALTH CLINIC
A LOCAL PRACTICE.
NATIONAL-SCALE SEARCH VISIBILITY.
IMG Health Clinic started with little visibility in Google. We rebuilt its website, then ran a sustained blog program that helped people discover the practice across thousands of medical searches.
STARTING POINT · AUGUST 2021
THE INITIAL DOUBT
Would a blog really make a difference?
The practice was skeptical that blogging would bring meaningful traffic. We proposed a sustained publishing program to answer the medical questions people were already searching for.
Rebuild the foundation.
We replaced the deficient website with a new, search-optimized site, launched at the end of August 2021.
Build the content engine.
To demonstrate the strategy, we offered to build and run the blog for three months at no additional charge. Sustained publishing became the primary catalyst for organic-search growth.
Make the practice easier to find.
We handled research, writing, optimization, and publishing; the client approved the content. As more articles ranked, people had more ways to discover the practice.
THE ROOT-DOMAIN TREND
AUGUST 2021 — FEBRUARY 2023
August 2021
Selected report snapshot
Source: Semrush root-domain trend report, August 2021–February 2023. Selected reporting months shown. Organic traffic is an estimate of monthly visits. February 2023 figures are approximate. Lines connect available observations; the dashed traffic line spans months without supplied traffic figures.
View the reported figures
| Reporting month | Ranking keywords | Est. monthly visits |
|---|---|---|
| Aug 2021 | 121 | 47 |
| Dec 2021 | 2,424 | — |
| May 2022 | 7,133 | — |
| Sep 2022 | 9,083 | 10,023 |
| Dec 2022 | 12,408 | 13,315 |
| Feb 2023 | ≈13,977 | ≈13,998 |
SUPPORTING RANKING EVIDENCE · DECEMBER 2021
#1 on some of the hardest medical searches to rank for.
These were highly competitive medical searches, the kind typically contested by large national health websites. Semrush rated these terms in the 70s on its 0–100 keyword-difficulty scale, where higher scores indicate greater ranking difficulty.
Semrush difficulty: 70–73 / 100
- #1
“what antibiotics treat sexually transmitted diseases”
Semrush difficulty71 / 100
- #1
“best antibiotics for std”
Semrush difficulty73 / 100
- #1
“antibiotics for std infection”
Semrush difficulty70 / 100
- #1
“antibiotic cream for std”
Semrush difficulty72 / 100
Source: Semrush positions report · December 2021.
A practice owner’s perspective
“So it takes all that extra work out of my hands. They know what they’re doing, and I’m not the expert in that.”
05 / A CLEARER VIEW OF WHAT COMES NEXT
AI Growth Advisor
Start with what matters to you. We’ll connect the context as we go.
Meet your AI Growth Advisor.
This is an AI conversation, not a person. No microphone will start. Share business context, but leave out passwords, patient records, and other sensitive details.
Prefer a conversation with Zemira?
Choose a time for a discovery meeting, or use email for existing-client support and other requests.
Open Calendly in a new tab ↗zemira@zemirajones.com